This is a belated update on the situation with that classified ad I mentioned last week.
So as not to disparage the local paper too much (although it does deserve at least a little bit of healthy chastisement for various issues) I have to say that that missing ad was run after all, both in the paper and online, on the same day I’d said it hadn’t been.
It turned out that, for some bizarre reason, it had been put in the real estate section. Apparently, different sections cost different amounts of money. When we’d placed the ad, the sales agent had never informed us of this and had just taken it upon herself to put it where she did. (Supposedly thinking that we wanted to save some money by putting it somewhere that wasn’t obvious, rather than spend more and put it where it might draw more attention?)
Needless to say, we cancelled the remaining two days and are going to reinvest the money somewhere else.