At lunch Michelle instructed me to head over to our local Beer Store to pick up some more liquid fortitude. I just got back and have put it away in our small fridge. There’s nothing unusual about this – then again, that’s not why I’m writing this entry.

When I was at the store I discovered that they’ve “renovated” and updated their display of what’s available. I asked the guy at the counter if they now carrying more brands because I immediately saw several kinds of beer I’d never heard of before. While this isn’t a world-shaking event (there must be many hundreds of kinds of beer I’ve yet to discover) it was rather suprising given the fact that I’d thought I’d sampled, or at least heard of, all of the brands available in local stores and pubs.

It turns out that they aren’t supplying anything new – it’s just that they hadn’t advertised some of them before. This does make me wonder, however, how they ever managed to make any money off of these previously unknown brands. What would be the point of having them in the store? Some kind of Midnight Express rumour mill such that only certain people “in the know” are aware of the these hidden wares?

In any case, this means that I’ve got some more experimenting to do – never a bad thing. (It also turns out that some beer I did know they carried before is actually available in different quantities than I’d previously thought. One of my favourite white beers (Hacker Schorr) can actually be bought in quantities of 20. If these are the same bigger sized bottles that I’ve always/only seen, then it’s a pretty good deal at only $45 (Canadian) should you want to stock up on it over a long Summer weekend or something.